Samsung's foldable lineup is getting more expensive and more complicated at the same time. Leaked European pricing points to a new "Wide" form factor alongside the standard Fold and Flip, with Samsung apparently ready to sell three distinct foldable shapes at once.
A third foldable shape enters the lineup
According to the leak, Samsung will introduce a new foldable form factor called Wide this year, sitting alongside the traditional Galaxy Z Fold and Z Flip designs. Pricing in Germany reportedly starts at €1,999 for the new Wide model, while the regular Galaxy Z Fold, now described as the wider foldable, and the Galaxy Z Fold 8 Ultra are expected to launch around €2,399. The Galaxy Z Flip 8 is expected to arrive around €1,299. Samsung's Galaxy Watch 9 and Watch Ultra 2 are rumored to launch alongside the foldables at the same event.
This is a meaningfully more complex lineup than Samsung has run in previous years, when the choice was simply between a book-style Fold and a clamshell Flip. Introducing a third, wider form factor suggests Samsung is trying to capture buyers who want more screen real estate than the standard Fold but aren't necessarily sold on the Ultra tier's premium pricing.
Why the pricing matters more than the naming
Regardless of what Samsung ultimately calls these devices at launch, the leaked figures point to another year of foldable price increases across the board, consistent with the same memory chip shortage that has already pushed up pricing on Macs, iPads, and other premium hardware throughout 2026. A €2,399 price point for the top foldable model puts Samsung's flagship squarely in the same territory competitors like Apple's rumored foldable iPhone are targeting, suggesting the entire premium foldable category is settling into a higher price band industry-wide rather than any single company pulling ahead on cost.
Samsung is expected to launch its new foldable smartphones for 2026 this year, and this time, the company is also going to announce a new foldable form factor called Wide, similar to the upcoming Apple iPhone Ultra.
The competitive timing isn't a coincidence
The comparison to Apple's rumored foldable iPhone isn't incidental. Samsung has led the foldable category essentially uncontested for years, and a wider foldable form factor arriving in the same year Apple finally enters the category suggests Samsung is moving to differentiate its lineup before Apple's device arrives and inevitably draws comparison. Launching a foldable wider than the standard Fold, and priced to sit in between the regular and Ultra tiers, gives Samsung an answer to Apple's iPad mini-like foldable dimensions without abandoning its existing lineup structure.
The India angle
Samsung's foldable lineup has always faced a harder sell in India than in the US or Europe, given the country's steep price sensitivity even at the premium end of the smartphone market. A three-tier foldable lineup, if it carries over to India with proportionally similar pricing after import duties and currency conversion, would push the entry point into Samsung foldables higher than it has ever been, at a moment when rival brands are simultaneously expanding their own foldable offerings at more aggressive Indian pricing.
That said, a wider mid-tier foldable option, positioned below the Ultra but above the standard Fold, could actually work in Samsung's favor in India specifically, giving buyers who want more screen than a Flip but can't justify Ultra pricing a genuine middle path that didn't exist in previous generations. Samsung's India retail strategy has increasingly leaned on EMI financing and trade-in programs to make foldables accessible to buyers who wouldn't otherwise consider the category, and a broader lineup gives those financing programs more price points to work with.
| Model | Reported European price |
|---|---|
| Galaxy Z Fold (Wide) | €1,999 |
| Galaxy Z Fold 8 Ultra | €2,399 |
| Galaxy Z Flip 8 | €1,299 |
What to watch
Watch for Samsung's official Unpacked event, where actual naming, specifications, and confirmed pricing across all markets, India included, will settle whether this leak accurately reflects the final lineup. The bigger story to track through the rest of the year is whether Samsung's expanded foldable lineup successfully creates new demand at different price points, or whether it simply fragments buyers who would have picked a single, simpler foldable in previous years.
Published July 6, 2026. Gadgets365 will update this article as more information becomes available.
